is... media with a mission: to make important stuff as viral as a video of some idiot surfing off his roof. Here's a piece by The New York Times' David Carr about our first 100 days.

At best, things online are usually either awesome or meaningful, but everything on has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.

That's what you can expect here: no empty calories. No pageview-juking slideshows. No right-column sleaze. Just a steady stream of the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards. Like these:

For more, check out our mission statement from launch, which features an adorable kitten.

That all sounds nice, but I still don't totally get it. What type of thing are you?

We're a mission-driven media company. We're not a newspaper — we'd rather speak truth than appear unbiased. And we're not a political campaign — we're more interested in the powerless versus the powerful than in Democrats versus Republicans.

But we do have a point of view. We're pro-gay-marriage, and we're anti-child-poverty. We think the media is horrible to women, we think climate change is real, and we think the government has a lot to learn from the Internet about efficiency, disruption, and effectiveness.

And then there are dozens of issues where our curators disagree with each other — areas where there's legitimate debate to be had amongst well-meaning people. We try to encourage that debate by curating great pieces of content that represent different sides.

Who's the team?

This ragtag group of ruffians.

Who's your audience?

Basically, "The Daily Show" generation. People who care about what's going on in the world but don't want to be boring about it.

How can I help?

Oh, you're too sweet. You don't need to do anything, but since you asked, the most important thing you can do is to share content from with everyone you know as often as humanly possible.

Can I trust your content?

Yes! We fact-check all of our content — that means we verify all facts, stats, and claims through major media sources, research papers, or government agencies. Some of what you see on may seem unbelievable, but that's why we're sharing it with you, right? Trustworthiness is super-important to us at

But we're human, and occasionally we blow it. (And by blow it we mean let a piece of content get on our page that we think does more harm than good or is factually incorrect.) Whenever that happens, we’ll make it right. In most cases, that means the following:

  1. If the post is factually inaccurate, doesn't meet our standards, or has other problems, we'll carefully evaluate the situation and take appropriate action. That may include editing the existing content page, posting a correction or clarification, removing it altogether, posting an apology, or a combination of those things.
  2. Then we’ll do the same for social media — we’ll correct, clarify, or apologize on Facebook, Twitter, Tumblr, etc. — so it gets the same amount of attention as the original. Like our last big mistake, McDonald's Chicken McNuggets Under A Microscope.

What's with those commercials that run before some of the videos?

Some video providers, like YouTube, will insert "pre-roll" ads that run before you're able to watch a video. has no control over what ads are shown and receives absolutely no revenue from those ads.

How do you make money?

Well, first of all, we don't make much yet. But our model is to connect readers with non-profits and other organizations who are looking to grow their memberships via the sign-up boxes you might have noticed on your way into the site. The infographic in our privacy policy explains it visually.

Why do I see so many pop-ups?

We show pop-ups based on how often you visit, which we track with a cookie. What are cookies? Well, back in the mid-'90s, websites were like books: if you opened the same book twice it'd look exactly the same. But now, websites can remember you've been there, using a little piece of code called a cookie.

If you visit more than once a week and are STILL seeing too many pop-ups, that's probably because of your browser settings. Make sure you're allowing cookies to be stored for and then click the "close" button the next time you see a pop-up. You should then be set for awhile! Here are some helpful pages on how to change your cookies' settings in the most common browsers:

Chrome, Firefox, Safari, Internet Explorer

Where are the comments?

Our goal is to foster a community of people who are focused on spreading ideas within their existing groups of friends on Facebook, Twitter, and wherever else. So if you've got something burning to say about one of the videos or graphics you see on, share it on social media and start the conversation there.

How can I get in touch?

If you want to suggest content, tweet it at us (@uwclone). For media inquiries, email To discuss partnership or business development, email If you want to give us feedback on the site, email us at We're a small team, so we can't promise we'll get back to you, but we will read everything (as long as it's not sent by a spam bot).

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